02 Jul The Sounds of Summer
For a lot of people, the summer is a time to find the best books to read for the beach or lake house lounging. For me, it means music—a time when I get to pull out my favorite play lists and enjoy my favorite tunes from summers and decades past. Being able to recharge and listen to great music usually inspires some thoughts about my client work. Here are some of my favorite tunes and the business advice they inspire:
1) Takin’ Care of Business
by Bachman–Turner Overdrive (BTO)
Was the last time your team did some strategic planning? The key to growth is to periodically discuss your brand, who you are, what business you are in and who your competitors are. Your team can’t sell if they don’t know the answers to these questions.
by Billy Joel
Who is helping you take an honest look at your operation, your team and if you are meeting your potential? It may be time for some outside perspective to help you get unstuck or achieve the next level. Consider an executive coach.
by The Beatles
Being current is currency. Have you taken a hard look at your website? Collateral material? Do you even have a social media presence? How often do you post to social media? Is it time to get with the current trends? If you aren’t using current communications tools, your competition is. Don’t get stuck in yesterday.
4) Say What You Need To Say
by John Mayer
Authenticity is vitally important in today’s climate. People don’t want spin. They want to know who you are and what you know. Are your communications tools communicating the real you? Ask your current clients to evaluate the authenticity of your communications tools.
5) Scenes From an Italian Restaurant
by Billy Joel
Telling a story is the best way to communicate anything. What’s your story? Telling it with passion and creativity will win the day.
6) I Like to Move It Move It
by Will I. Am
Are you stuck in your office glued to your computer? Getting out of the office is the key to success both with client development and career development. Getting around town and networking keeps you current on trends and on what’s happening with your peers.
by Aretha Franklin
Your clients, customers and fans expect you to respect them, their time and their interests – it’s important to remind yourself from time to time that it’s not all about you.
8) Sometimes You’re the Windshield, Sometimes You’re the Bug
by Mary Chapin Carpenter
If things are going well, now is the time to prepare for disruption or the crisis you are not in. What is the crisis plan? Helping clients prepare now for a potential crisis is invaluable.
9) Jive Talkin’
by the Bee Gees
When you are in a crisis, first rule is to come clean. The truth will come out eventually. Just get it out there, take responsibility and move on.
10) Dueling Banjos
by Arthur “Guitar Boogie” Smith
Sometimes competition can be a beautiful thing. Have you examined what your competitors are doing? If not, it may be time to take a look and up your game.
This summer, as you are tapping your toes to your favorite tunes, look for ways to apply those lyrics to your work. You’ll be surprised at the inspiration you find.